Strategy and positioning
Getting clear on what your business stands for, what makes it different and why it matters to the people you’re trying to reach.
Strategic communications, positioning and PR for businesses with complex stories to tell.
Get in touchMost businesses I work with don’t have a visibility problem. They have a clarity problem.
A company can have a strong product, deep technical expertise and ambitious growth plans. But if it can’t explain plainly what makes it different, it will struggle to get the attention of customers, investors, partners and the journalists who cover them.
That’s usually where my work starts. Getting the positioning and messaging right, building the communications strategy around it and putting it into practice.
I work with businesses at key moments in their growth, when clear, credible communications can make a real difference.
Getting clear on what your business stands for, what makes it different and why it matters to the people you’re trying to reach.
Finding the stories worth telling and getting them in front of the right journalists and audiences.
Helping you communicate through important commercial moments, from entering new markets and launching technologies to building relationships with customers, partners and investors.
I’m Rose Hernu, founder of Clear Stream Consulting.
I’ve spent over 20 years in PR and communications, advising businesses on how they position themselves, build their reputations and communicate with customers, stakeholders and the media.
My background spans senior agency and in-house roles, working with businesses including Visa, EDF, Johnson & Johnson, Unilever, P&G and eBay. I’ve developed corporate narratives for Visa, Unilever and P&G, including work focused on climate and sustainability, alongside advising leadership teams on reputation, complex stakeholder issues, market entry and major launches.
More recently, I’ve specialised in water and climate technology, working with companies bringing new technologies to market, where the challenge is often explaining something genuinely novel to a conservative buyer.
I set up Clear Stream Consulting to work directly with businesses that need experienced communications support, on a defined project or as ongoing counsel.
I work directly with businesses to get the strategy right and put it into practice. My advice is grounded in what a business needs to achieve, with clear recommendations and the experience to deliver them.
A specific challenge, a clear scope and work that makes a difference. From sharpening your positioning and messaging to developing a communications strategy, launching into a new market or delivering a PR programme.
Senior communications counsel and hands-on support, without the need for a full-time hire. I work as part of your team, helping set direction, make decisions and deliver the communications that matter.
If you’re launching something new, entering a market or rethinking how your business is positioned, I’d be happy to have a conversation.